DU Hong1, XU Jingjing2, WANG Qiangyu3
(School of Management, Zhejiang University, Hangzhou 310058, China)
Abstract: This case describes the content and process from entrepreneurial failure to success of Hangzhou Hongruan Technology Co, LTD. Hongruan Company is founded in 2000, by Wang Qiangyu, a MBA student of Zhejiang University. From the establishment, Hongruan Company has experienced program failure, entrepreneurial failure, re-establishment of entrepreneurial team, subsequent entrepreneurship and success. This case introduces Hongruan Company and its experience from failure to success, and emphasizes process of learning from failure, which would provide new ideas and countermeasure to high-tech companies.
Keywords: Entrepreneurial failure; Subsequent entrepreneurship; software companies; Hangzhou Hongruan Technology Co, LTD
