SHEN Chen, ZHANG Gang
(School of Management, Zhejiang University, Hangzhou 310058, China)
Abstract: A private firm established in 1991, Nanfang Pump Industry Co., Ltd has always stuck to the spirit of ‘gratitude, responsibility, teamwork, and improvement’ and mission of ‘hydrodynamic and moisturizing’. After 20 years, it has become a leading enterprise that develops, manufactures, and sells stainless steel multistage centrifugal pumps both at home and abroad. This teaching case introduces the development of technology innovation, and the problems it had encountered in the process of technology innovation. It describes the continuously deepening corporate social responsibility from perspectives of employee, customer, and environment. It presents the relationship between corporate social responsibility and technology innovation in Nanfang Pump. This case reveals the wide scope of corporate social responsibility, as well as the promoting role corporate social responsibility plays in technology innovation.
Keywords: technology innovation; corporate social responsibility; employee responsibility; customer responsibility; environment responsibility; Nanfang Pump
